The simple answer is YES!
The explanation to the “Yes” answer is also quite simple: More and more of what we do is happening online these days. Online shopping, online bank account applications, online travel bookings and even online dating to name but a few. Online Business Directories have replaced the printed “yellow page” books of years ago. It has become the platform that brings businesses and clients together and over the last few years it has evolved from a “nice to have” to a “must have” for business owners
There are quite a few benefits for you as a Cake business owner when you list your business on the Find my Baker directory.
- IMPROVING YOUR VISIBILITY
In this case, potential clients looking for something specific, for example, someone that can make them cake pops and biscuits in their local town, will find your details and website on the business directory and can immediately get in touch with you to get a quote for what they are looking for. Listings that looks professional with enough contact information will attract the customers eye. So make sure your landing page speaks volumes.
- INCREASED TRAFFIC TO YOUR OWN WEBSITE
Additonal benefits to a listing on Find my Baker is that it allows your website and/or social media pages to gain more exposure. The more people you find looking at your directory listing, the more traffic you will generate to your own business website. A big business directory will also attract various search engine crawlers for eg Google. If the directory performs well then it will in turn increase the chances that your website will also start appearing on major search pages. Online business listing improves your online presence. Google is looking for information all the time and the more information it can obtain about your business and the consistency of the info you provide, the more trustworthy your business will be and in turn, the higher you will rank on the google pages. We all strive to be on page one of Google right?
- AFFORDABLE ADVERTISING
As we all know, marketing of your business is the key to increase brand awareness and familiarity with your business and brand. We all know that marketing of your business takes time and money. As a baker, you don’t always have the time to market your business, never mind the costs involved with marketing. A basic listing on Find My Baker is absolutely free. You get a basic landing page where you can upload your contact details, show people a bit of who you are and load a few images to showcase your work. There is some paid listing options as well for those that wants to increase their presence on the directory and even that is minimal for the exposure you will be getting.
- PROFESSIONAL APPEARANCE
First impressions lasts… The more professional your business comes across, the more likely it is that a client would want to do business with you. Listing on the Find my Baker Directory will create the impression of authority and professionalism as a baking business. Clients searching for a product online will most likely trust an online directory service far more than a random search result that might be linked to what a client is looking for, but not exact and specific to their needs.
Getting your clients to review your business aids in your ranking as well. Current clients can be asked to review your cakes bakes on the listing. A good rating will entice prospective clients to also get in touch with you. Good reviews from customers is an online form of “word of mouth. One of the best ways to market and grow your business.
We are all nervous of the odd bad review but majority of the time this can be used as constructive criticism that you can use to improve your skills and product.
INCREASED DEMAND AND REVENUE
When more people are able to find you whilst browsing through the Find my Baker online directory – the chances are good that they will then visit your website. When people visit your website they are more likely to purchase your goods or services.
So in short – you have absolutely nothing to loose but everything to gain to list your business on the Find my Baker Directory…